In today's competitive job market, having a strong personal brand is essential for professional success. This course will provide you with the tools and strategies you need to build and maintain a powerful personal brand that stands out in your industry.
Through a combination of lectures, discussions, and hands-on activities, you'll learn how to craft a compelling personal brand that communicates your unique value proposition and resonates with your target audience. You'll also learn how to leverage social media, particularly LinkedIn, to expand your reach and build your online presence.
Adil Tanveer has over a decade of experience in the marketing space across pharma, consumer, retail sectors. He has successfully managed brands in various stages of their lifecycle, from ideation to launch, and has a proven track record of driving growth and success through strategic branding initiatives.
Adil believes in a practical, hands-on approach to training that allows participants to apply what they learn in real-world situations. He also provides personalized feedback and coaching to each participant to ensure they leave the workshop with a clear understanding of their personal brand and how to leverage it in the digital space.
With Adil's extensive experience in the marketing space, combined with his passion for personal branding and digital marketing, he is the ideal trainer for individuals and organizations looking to establish a strong personal brand digitally.
Lecture 1: Class Introductions and Course Outline Discussion. Personal Branding Basics? Why Personal Branding
Lecture 2: Book Review – Crushing It by Gary Vee
Lecture 3: Book Review - The Brand Called You: PETER MONTOYA with TIM VANDEHEY
Lecture 4: Assignments on presenting cases mentioned in both books. 1 Hour: Social Media Landscape
Lecture 5: Social Media Content Landscape. Usage of DM Tools for competitor research and content creation (FB Ad Library, Google Keyword Research, Google Trends, ChatGPT and MidJourney)
Participants can learn what content and which platforms suit them to launch their personal brand. The keywords can they use to utilize their personal brand to grow their online presence.
A workshop on crafting personal brand online is ideal for anyone who wants to establish or enhance their online presence, particularly for professional purposes. This includes:
Overall, anyone who wants to build and maintain a strong online presence for professional purposes can benefit from attending a workshop on crafting personal brand online.
Skills Development Program
Center for Executive Education
Tel: 021-38104700-01 Ext. 1801 - 1811