CRM encompasses the principles, practices, and guidelines that guide an organization's interactions with its cus- tomers, even in a digitalized world where face-to-face contact is limited. It's a vital aspect of business, affecting the entire organization, with the ultimate goal of ensuring a positive customer experience, fostering ongoing relation- ships, and sustaining business continuity.
- What is CRM and why is it important in today’s digitalized world
- Understanding how CRM can play a key role in managing customer relationship
- Looking at how CRM can bring about organizational improvements by putting organization in the right direction
- Understanding how CRM can help a company survive in a saturated market
- Learning how to build a CRM strategy for your organization
- Learning software technology side of the CRM (features & functions)
Mohammad Afzal Khan
Mohammad Afzal Khan is an MBA in MIS from IBA with a rich experience of industry and consulting in respect of operational / technical management for companies ranging from local to multinational in the manufacturing and services sector at a senior management level. Have proven track record of taking business process automation initiatives across the corporate sector of Pakistan.
Marketing & Sales personnel desiring to under- stand how CRM can help in improving their cus- tomer relationship and consequently sale.
Discount: 10% for 2 or more participants & 15% for 5 or more participants from the same organization
For queries & registrations:
Email: besdp@iba.edu.pk
Tel: 021-38104700-01 Ext. 1811, 1813, 1541, 1801
Website: https://sdp.iba.edu.pk/
IBA Skills Development Program
Center for Executive Education
Institute of Business Administration
Garden/ Kayani Shaheed Road, KARACHI-74400
