Marketing Financial Services June 18 & 25, 2022 | Saturday | 10 am to 1 pm

The objective of this course is to familiarize the applicants with the basic concepts of marketing, its scope and application in the corporate arena specifically in banks. Concepts of brand equity, marketing management and customer relationship management are discussed in detail. Also, information on developing the marketing mix, distribution of products and logistics management is covered. Primarily his course aims to provide an in-depth appreciation and understanding of the unique challenges inherent in managing and delivering quality services.

Program Learning Outcomes

After the successful completion of this course, participants will be able to:

  • Have knowledge and understanding of:
  • Marketing, its philosophy and significance
  • The 4 P’s – Product, Price, Place and Promotion
  • Concept of Services Marketing
  • Emerging trends and challenges of global markets
  • Social and ethical issues in Marketing
  • Marketing Ethics for Islamic Financial Services
  • Understand the scope of and develop effective marketing strategies and programs for financial services
  • Be well versed with the concept of brand equity and brand management
  • Effectively utilize the concepts of CRM for marketing success
  • Have working knowledge of Marketing Research concepts, its application and importance.
  • Introduction to Marketing
  • Consumer & Customer Behavior
  • Decision Making Process
  • Individual Customer
  • Corporate Customer
  • Marketing Research
  • Product Development
  • Marketing Strategy
  • Service Differentiation
  • Competitive Strategies
  • Brand Management
  • Product Life Cycle Management
  • Pricing Strategy
  • Distribution Networks 1 Branch Network 2 Alternate Distribution Channels 3 Utilizing Banking Distribution for non-banking financial services
  • Marketing Communication
  • Personal Selling
  • Direct Selling
  • Marketing Audit
  • Global Marketing & Selling Perspective
  • Social and Ethical Marketing Practices
  • Marketing of Islamic Financial Services

This course is specifically designed for sales and marketing officers who are tasked to develop, market and sell financial products and services.

Faraz Younus Bandukda

Faraz Younus Bandukda is a seasoned trainer in the field of Finance and Computer Business Applications. Faraz is currently the Chief Executive at Fortune Islamic Services (PVT.) Limited and is regarded as one of the leading Finance Professionals in Pakistan. He has remained on board of the Index Policy Committee of the KSE-Meezan Index for 3 years since its inception after successfully initiating the idea of this index. Faraz also has to his credit the launch of Pakistan's first Islamic equity and commodity brokerage operations. He has done his MBA from Institute of Business Administration (IBA), Karachi & holds a bachelor’s degree in computer science from FAST-NU. He is also a CFA level III candidate from the CFA Institute, USA. He is currently an adjunct faculty member at various leading business schools.


Payment can be made via Pay Order in favor of "IBA Karachi" {Pay Order will be received at IBA City Campus from 10 am to 3 pm).  Please follow the COVID-19 SOP while visiting campus} Or deposit the cash/online transfer in the following MBL Account:

Account Title: IBA Karachi | A/c Number: 9911-0101960067 Bank Name: Meezan Bank Limited | Branch: Jubilee Market Branch Branch Code: 9911 | Currency: PKR SWIFT Code: MEZNPKKA | Bank Address: Meezan Bank Ltd, Jubilee Market Branch, Karachi IBAN # PK 43 MEZN 00 9911 0101960067 Branch License # : BRL 21250 

For inquiries and slot reservations, Please call ((021) 38104700 (Ext 1801, 1811, 1813, & 1541) Email: besdp@iba.edu.pk Visit our website for more details: https://sdp.iba.edu.pk

Course Investment PKR 25,000 + 5% SST Excl. (Inclusive of course material & certificate)

Business Writing Skills

DON'T MISS THIS OPPORTUNITY! 



PAYMENT DETAILS

Payment can be made via Pay Order in favor of "IBA Karachi" (Pay Order will be received at IBA City Campus from 9 am to 4 pm).

Please follow the COVID-19 SOP while visiting campus Or deposit the cash/online transfer in the following MBL Account:

Account Title: IBA Karachi | A/c Number: 9911-0101960067

Bank Name: Meezan Bank Limited | Branch: Jubilee Market Branch

Branch Code: 9911 | SWIFT Code: MEZNPKKA

IBAN # PK 43 MEZN 00 9911 0101960067

Branch License # : BRL 21250