Effective Distribution is the key success factor in ensuring a company's positive growth trajectory. However, there is a tendency to put less focus on this vital function, despite its important contribution. No company be it FMCG, Pharma, Paint, Chemical, Consumer Electronics, Food, Telcos, Steel, Cement, Oil marketing, Power Generation, Automobile, or Tobacco can grow without effective distribution.
A good distribution system ensures proper customer reach ensuring right inventory and minimizing the stock outs thus enhancing customer satisfaction. Current economic scenario demands improving the effectiveness of Distribution, helping the company increase its penetration.
This program has been designed keeping in view the latest concepts of distribution, analyzing the challenges, give the participant ability to strategize and improve the overall impact of distribution system on the company's sales, market share and profitability.
The topics of this program have been carefully chosen to assist analysis of current distribution system, identify the gaps, and enable participants make an effective strategy to increase efficiencies.
Ahmed Iqbal is an MBA from IBA with 30 years work experience at key positions at leading MNCs including Colgate Palmolive, Abbott Consumer Health, Sanofi Consumer Health, National Foods and Bliss (a South African FMCG). In his outstanding career, Ahmed Iqbal headed Sales, Marketing, Customer Marketing, Exports, Trade Marketing, Consumer Insights, Brand Activation and Business Development functions.
Ahmed has a track record of excellence in generating multi-million dollars' worth of revenue through implementation of robust business and marketing strategies. Ahmed has been Instrumental at leading product development lifecycle from initiation to implementation, whilst setting up new business vision to drive business efficiency and growth. Ahmed is well-versed in managing portfolio of high-profile brands, conducting market trend analysis, and launching new products along with executing multiple projects within set timeline and budget.
Ahmed is extensively trained within and outside Pakistan on Strategic Marketing, Value Based Management, Consumer Marketing, Trade Marketing & Marketing Management. Ahmed is well known for leading, onboarding, training, and cross-functionally collaborating with multiple teams to enhance organisational and professional development. Ahmed is an Articulate and refined communicator with ability to motivate the audience to learn and implement.
DAY 1
0900 – 0915 Training introduction & Objectives
0915 – 0930 Energizer and Participant’s Introduction
0930 – 1030 Importance & functions of good distribution system
1030 – 1200 Distribution Strategy
Route to Market & Go to Market Strategy
Trade Channels & Strategy
1200 – 1300 Impactful Distributor – Principal Relation
1300 – 1415 Lunch Break
1400 – 1500 Sales growth Equation, Distribution Profitability & Financials
1545 – 1630 Guest Speaker Session
1630 – 1700 Learnings & Q & A Day 1
DAY 2
0900 – 0945 Workshop BIG Gains : Practical Application of Day 1 concepts
0945 – 1015 Increasing Numeric & Weighted Distribution
1015 – 1100 Data Analytics, Digital Transformation, and Distribution KPIs
1100 – 1145 Guest Speaker
1145 – 1300 The effective Sales & Branch Network, Warehousing, logistics & right inventory levels
1300 – 1400 Lunch Break
1400 – 1530 Trade, Principal and Distributor Joint Business Plan
1530 – 1630 Workshop on Joint Business Planning
1630 – 1700 Key Learnings
Skills Development Program
Center for Executive Education
Tel: 021-38104700-01
Ext. 1812, 1809, 1814
Email: ceeinfo@iba.edu.pk
