Rajlain Qazi is on a lifelong mission to empower individuals, helping them unlock their fullest potential. His dedication is centered around cultivating business and leadership acumen in all those he engages with.

His programs transcend typical training sessions, offering a unique blend of case studies, simulations, and real-life experiences. These programs are meticulously designed to stimulate critical thinking, arming participants with the tools and the confidence to thrive in any business environment.

As a Fellow Member of the Institute of Chartered Accountants of Pakistan (ICAP) with 10+ years of experience in the field, Rajlain brings a wealth of knowledge and experience to the forefront. His professional journey, which includes tenures at PwC Pakistan and PwC New Zealand, has honed his expertise in the domains of accounting, taxation, and business advisory.

Over the past decade, Rajlain has engaged with a diverse clientele, both local and international, spanning across various industries. His portfolio ranges from Pharmaceuticals to FMCGs, E-Commerce, and Mobile Money Networks, demonstrating his adaptability and capacity to provide valuable insights in a broad spectrum of sectors.

In addition, Rajlain holds the role of Director at Ingenium, a leadership, finance, and digital learning specialist for corporates, and serves as a Partner at Redwood Global Services, an accounting outsourcing and advisory firm with a global presence in Canada and Pakistan. These roles represent his commitment to bridging the gap between expertise and application, aiding businesses in achieving their financial goals.

Rajlain's commitment to his profession extends to his service on multiple committees at ICAP. He is part of various committees, including the Professional Accountants In Business (PAIB) Committee and the Incubation Committee.

Understanding the Language of Data – 0.5 hours

• Importance of data and data-driven decision making
• The role of data visualization and storytelling

Understanding Data Visualization & Analysis Process – 1.5 hours

• Understanding the (CRISP-DM) Methodology
• Methodologies & tools to enhance data analysis process
• Dimensions of data quality
• Types of data bias and corporate examples of data bias
• Overview of default chart types in MS-Excel
• Activity to apply data analysis skills and prepare visualizations based on raw datasets.

Good and Bad Visualizations – 2 hours

• Gestalt Principles of Visual Perception
• Tufte Visual Display Principles
• Deadly sins of graph designs
• How to avoid being mislead with data
• Practical illustrations of poorly designed visualizations
• Activity to apply skills learned on raw datasets

Crafting and Delivering an Impactful Story:

• Cole Nussbaumer Knaflic’s Storytelling Framework
• Storytelling techniques to captivate the audience
• Incorporating data insights into the narrative

Brining it all Together:

Group activity to practice using visual perception principles and storytelling techniques to create compelling data-driven stories.

 

By the end of this program participants will be able to:

• Understand the importance of data-driven decision making and effective data communication through visualization and storytelling.
• Identify key characteristics of effective data visualizations and explain how clutter can negatively impact their clarity and effectiveness.
• Apply principles of visual perception to create effective data visualizations and avoid common graph design mistakes.
• Craft and deliver impactful data-driven stories using Cole Nussbaumer Knaflic's Storytelling Framework and techniques to captivate the audience.
• Collaborate in a group activity to create compelling data-driven stories that effectively communicate data insights.

This course has been designed for all professionals engaged in analyzing or presenting data to make informed decisions and to communicate results to department heads, senior management, investors and clients etc. Such individuals may include:

• Business Intelligence (BI) Teams
• Marketing and Sales Professionals
• Managers and Executives
• Product Managers
• Customer Support and Service Teams
• Human Resources (HR) Professionals
• Project Managers
• Internal Communication Teams
• IT and Technology Teams
• Risk and Compliance Teams
• Anyone Interested in Data and Visualization

• Improving Distributor – Principal Relation
• Route to Market & Go to Market Strategy
• Trade Channels & Strategy
• Sales growth Equation, Distribution Profitability & Financials
• Increasing Numeric & Weighted Distribution, Effective Route Planning
• The effective Sales & Branch Network, Warehousing, logistics & right inventory levels
• Data Analytics & Digital Transformation
• Trade, Principal and Distributor Joint Business Plan